Madison Square Garden
The world’s most famous arena was in the middle of a total renovation, and needed to generate excitement for the future. To that end, we designed a site to highlight the Transformation, and celebrate some of the Garden’s defining moments.
The visual language of the site was an extension of a larger campaign designed for the Garden’s renovation by Hornall Anderson. The forward leaning angle nodded towards the future, and the bold photography highlights those key moments.
Fans have a strong attachment for the defining moments of the Garden, and we wanted to give them a way to participate. So alongside each of the highlights, we gave users a way to show their support on facebook and start a conversation right on the page.