Obama for America
Groups are an extension of the traditional group seen on BarackObama.com. Users can join national groups such as Women for Obama to get strategy messages and events, or they can create their own public or private groups around whatever topic they wish.
Team Leaders and other senior roles throughout the organization needed a powerful set of functionality in order to manage the thousands of volunteers pledging their support every day. This shows a CRM-like feature that allows a manager to keep an eye on new supporters, activity levels, and whether or not they had been personally contacted by someone at OFA.
Purposefully, OFA is a tight lipped organization. We had refused to even confirm the existence of Dashboard before launch (excepting the handful of battleground states in which we had soft launched). So when we publicly rolled out the app, we had a fun time watching the press try to explain just what Dashboard was, and why we built it. It was anything and everything.
Dashboard had a remarkably steady growth rate, which accelerated very rapidly the closer we got to Election Day. By November 6th there were several hundred thousands of users, a large percentage of which were active on a daily basis. The most encouraging metric however was the fact that, among all OFA volunteers, those who used Dashboard were noticeably more productive than those who didn’t. That is success.